How Out-of-Town Chefs Finally Penetrated New York's Restaurant Scene

... welcoming: Try to appeal to some brand-new New Yorkers. "I like to be around universities," says Chiang, whose East Village restaurant is close to New York University. "I always want to expand, and when students graduate college - like when they ...

http://www.grubstreet.com/2013/10/out-of-town-chefs-find-success-in-new-york.html