's Restaurant Power Rankings: Estela and Charlie Bird Are Where It's At

... new customers: Give away free food . That's the strategy that the Bromberg Bros. took in opening their new East Village fried-chicken joint, and it worked. (They're charging for their food now, but that doesn't seem to have hurt their popularity ...

http://www.grubstreet.com/2013/08/grub-street-restaurant-power-rankings-where-to-eat.html